A recent blog post at the Marketing Experiments Journal really caught my eye.

The journal runs online marketing experiments, to see what works online. What I found really interesting in this experiment is they also tested the intuition of a number of marketing professionals. Here is the “Intuition is more glamorous than process, but…” blog post.

Here is a highlight from the article.
Which subject line would perform the best…?

1. Test Your Marketing Intuition

2. An MEC Invitation: Test Your Marketing Skills

3. So You Think You’re A Marketing Expert? Prove it here..

What do you think would perform best?

The marketing team voted; 3 - top, 1 - 2nd, 2 - last.

Actual Results

Number 2 got the best open rate and number 3 received the best click through rates.

This online marketing experiment shows that intuition alone does not always stand up, so TEST, TEST, TEST.