Advertsisers are likely to place more budget online than with national newspapers, says a report from GroupM.
The report highlights that Online Marketing is taking a share of the market from TV, Newspaper and Direct Marketing.
This gradual shift is likely to continue, as more and more people are online and advertising online is cheaper [...]

Having good quality backlinks is one of the important factors in Search Engine Promotion. More than ever before, it is the quality of the backlink to your site that will help your website rank well in the search engines.
What are backlinks? Backlinks are website address links that, when clicked, will direct the web user to [...]

Eagle eyed  people who watch who registers what domains have noticed that Google have registered (via a proxy) googlecheckout.net.
Some commentators think this may be an indication that this may be Googles version of paypal
Garett Rogers  at zdnet comments
“I think it will be a shopping cart system to help websites accept payment for their items on [...]

Monday 1500 hrs GMT - 22nd May 2006, saw the launch of the domain name .mobi.
The domain has been created to help the use of browsing through a wireless mobile device. The idea being that content at the .mobi domain will support mobile browsers. It also highlights the adoption of browsing through a mobile device.
Until [...]

I had a meeting recently with the founder of Media Steps. Media Steps are a UK based company that, provide a unique way of advertising. They supply the staircase advertising in high traffic locations such as train stations and football stadiums throughout the UK. The current network of step advertising sites, sees a yearly footfall [...]

I’ve previously highlighted that Google are making changes colloquially referred to as “Big Daddy” – and that further changes were in the pipeline.
The last few weeks it has become apparent that there has been a lot of Google inconsistencies, some sites are reporting 99% plus of their pages disappearing from Google’s index.
Google as ever is [...]

Google hit the press again his week with the release of their new Google Trends tool.
Google Labs have this week released Google Trends. Its a tool which lets you find out how many searches have been conducted for a given term. You can set the search to look back as far as 2004, with monthly [...]

In a previous post Big Daddy Arrives I mentioned that there may be future changes to Google.
And Boy it looks like there has been!
After Big Daddy was finished around the start of April, people started reporting major problems, some sites were reporting 99% plus of there pages disappearing from Google’s index.
I have seen problems [...]

TH UK Online Marketing On Tour Some of The TH UK Online Marketing Team will be at the Business Startup Exhibition on Friday the 5th and Saturday the 6th of May 2006.
Why not visit us at the Business Startup show (stand 599); we can help your new business move forward with this fast moving industry, [...]

The Wall Street Journal runs a piece today, highlighting some of the more high profile online / technology fads that have not been successful. Most cost millions to develop and market. View Article
Highlights include:
Flooz.com, who attempted to create a digital currency.
iSmell, who wanted to improve your web experience by generating smell via your USB port.
and [...]

I hate spam. Coming back from the extended bank holiday weekend, I was faced with over 400 spam emails. My spam filter catches the vast majority of them, the rest I block and my filter catches them next time around.
I get annoyed when the eMail Marketing Industry is tarred with the same brush as spammers. [...]