Archive for July, 2006

PPC Fraud, What Is It?

Pay Per Click (PPC) fraud works by people either repeatedly clicking ads hosted on their own websites in order to generate revenue, or targeting the search terms purchased by competitors with the aim of draining their marketing budgets.
Google (and other advertising firms have been sued over this issue) and as part of a judgment earlier […]

Building Great Search Engine Results with your GYM Club Membership

The GYM Club as it is known in the search industry consists of Google, Yahoo, and MSN. It’s not the gym that contains weights and treadmills. But believe it or not, the members of both types of ‘GYM’ do share some common ground.
Visibility
One of the reasons people go to the gym is to get noticed. […]

Search, for Visually Impaired People

Google has launched an experimental version of its search for visually impaired people. This not only presents its results in a manner that is more useful for screen readers and other tools used by disabled people. It will prefer accessible sites, to poorly designed sites.
In general, sites which are accessible, are also search engine friendly, […]

Google PageRank Update

Google have updated their PageRank.
Like I reported in a previous post Page Rank Toolbar, its a pretty useless guide. In fact I really don’t understand why they even bother to update it.
We have seen holding pages without any external incoming links, gaining a PageRank of 5, whilst optimised sites with good rankings and several natural […]