Winston Churchill said that “short words are best and the old words when short are best of all.”
Jakob Nielsen has made a very interesting link to how people write punchy and memorable prose and how people use search engines.
His thesis is that when searching for something on the web, the users will tend to […]

Jupiter research has found that content created by your customers is beginning to have an effect on online purchasing.
“The power of the consumer’s voice has never been stronger,” said David Daniels, Vice President and Research Director at JupiterResearch. “It is impacting consumer behaviour and how companies operate. Smart marketers are not just reviewing consumer-created content, […]

In July this year, AOL mistakenly released information on 20 million search queries by 658,000 of its users.
This search data was based on searches conducted between March and May 2006. The users did not give their permission to release this data.
* The data sample represents about 1.5% of AOL’s total users in May 2006 and […]

Microsoft have launched their innovative AdCenter programme, which is set to compete with Google’s Adwords - head on.
The Microsoft AdCenter is a pay per click advertising model used by many search engines, with a far greater focus on profiling the web user. Simply put, its a platform that will allow advertisers to target specific […]

Google has won a biding war for the right to serve adverts on MySpace. The deal is worth approximately $900 million, but given the revenue that Google can make from serving up AdSense it should more than make up for that.
One concern for Google could be that a large proportion of the MySpace user base […]

There are some amusing cartoons based on online marketing available over on the email marketing reports website.
Here are my two favourite online marketing cartoons:
‘When Marketers get Desperate’ and ‘Online Loss Therapy’.
         
Click each image to view the cartoons.