A while back I wrote about the importance of Link Building for a successful SEO campaign, I gave a brief description about inbound links and talked about relevancy, authority and anchor text in inbound links. Link Building is most time consuming part of a search engine optimisation campaign, it involves various techniques in order to [...]

Following our last post on the advantages and disadvantages of paid search (PPC) we now look into the advantages and disadvantages of SEO (search engine optimisation). Search Engine Optimisation is an on going practice of enhancing websites internal and external aspects to ultimately achieve marketing strategies laid down by the client, and the criteria dictated [...]

PPC versus SEO is probably one of the most controversial, talked about questions in the search world – marketers and SEO experts have been debating this for years. This post will highlight some advantages and disadvantages of running a PPC campaign on your site. Let us start with some advantages of a well planned PPC [...]

The number of small companies seeking search engine optimisation is growing by the day in the UK. Almost every large and small company or business has a website, but what is the point in having a website if costumers can’t find it? That is when SEO (search engine optimisation ) comes into play, search engine [...]

Microsoft has revealed details of its new browsing algorithm, developed by a collaborative work between Microsoft researchers and various Asian Universities. The new browsing algorithm is called BrowseRank and it is meant to compete against Google’s controversial PageRank. BrowseRank calculates how often and how long users visit the site to determine the rankings; Microsoft believes [...]