Have you noticed how you automatically give huge credit and respect to a lecturer or a company trainer for being more knowledgeable than you? You are prepared to listen and take on board exactly what they have to say on a particular subject? So does it not make sense to find strategic ways to get [...]

As we reported in our last post, Barack Obama’s effective use of the internet in his marketing campaign was a key factor in him gaining the support of youth. And not only did Obama use the internet, he used every online marketing tool there is, including blogging, search engine optimisation (SEO), social media and of [...]

There is no doubt that Barack Obama’s presidential campaign was a marketing genius, one only needs to look at the recent surge of Obama inspired marketing to appreciate this. But what made this campaign so phenomenally successful? The campaign team used traditional marketing methods such as the radio, television and direct marketing, effective because they [...]

According to Nielson Online, 64.1% of searches were performed using Google in November 2008,  16.1% using Yahoo!, 9.1% using MSN and 2.3% using Ask.com. J.P. Morgan recently conducted research to see what factors (if any) would encourage a switch to an alternative search engine. Interestingly, 45% of respondents said that if better search results were achieved with an alternative search engine they [...]

American software manager Carol Bartz will be the new CEO of internet giant Yahoo. The appointment of Bartz brings to an end the two-month search for a successor to Yang. Internet pioneer and co-founder of Yahoo, Yang gave up his CEO position after potentially lucrative deals nearing 50 million dollars with Microsort Corp. collapsed. Bartz [...]

In my experience of blogging I have found that authors tend to make the mistake of writing very long posts, then wonder why they have no time to update their blogs regularly. The key thing to know when writing blogs is that 1. search engines are looking for keywords not how much you’ve written 2. [...]

ClikStats was developed over the Christmas period by one of THUK’s development team “Adrian Callaghan” who was looking into furthering his knowledge of his wordpress Blog. Adrian had an idea to make an SEO plugin, this allowed him to track the traffic going through his own blog to enable him to analyse what was clicked, [...]