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Google Still Proves to be Top of the Search Engines
According to Nielson Online, 64.1% of searches were performed using Google in November 2008, 16.1% using Yahoo!, 9.1% using MSN and 2.3% using Ask.com.
J.P. Morgan recently conducted research to see what factors (if any) would encourage a switch to an alternative search engine. Interestingly, 45% of respondents said that if better search results were achieved with an alternative search engine they would change, yet as you can see from the table below 38% would not switch over at all.
Here is a breakdown of the results from the poll:
Factors that would cause search engine switching
| % of participants |
All |
AOL |
Ask |
|
MSN |
Yahoo |
Other |
| Results that better match my search term |
45% |
42% |
25% |
48.6% |
33.3% |
43.3% |
34.8% |
| Results that include video, web, music and other forms of information |
11.5% |
12% |
18.8% |
11.5% |
14% |
9.6% |
13% |
| A more uncluttered easy to navigate site |
26.5% |
30% |
31.3% |
24.9% |
36.8% |
29.9% |
17.4% |
| The ability to preview web content |
22.6% |
24% |
25% |
21.9% |
22.8% |
26.1% |
8.7% |
| Faster response speed to searches |
27.8% |
36% |
18.8% |
25.8% |
35.1% |
29.3% |
26.1% |
| Other |
0.7% |
0.0% |
0.0% |
0.7% |
3.5% |
0.0% |
0.0% |
| Nothing, happy with current search engine |
38.2% |
30% |
31.3% |
37.5% |
38.6% |
41.4% |
52.2% |
What factors would cause you to use a different search engine?
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