Microsoft’s new search engine ‘Bing’ has been live for almost two weeks now and already statistics show an increase in its market share by 2% jumping from the 9% previously registered by the Live.com to 11%.

You would think that if you were the owner of a company that has over 60% of market share that wouldn’t be enough to raise any eye brows, well that is not how Google’s co-founder Sergey Brin thinks.

According the NY Post, sources inside the search juggernaut said Sergey Brin assembled a team of his best search engineers to study Bing’s algorithm and determine how it differs from the one he created with his classmate Lary Page back in 1998, as well as work on urgent upgrades to his own.

Sergey’s move generated chaos in the search world as it is not common these days for Google founders to get their hands dirty in operations at the company anymore.

Speaking to the NY Post a Google insider said:

“New search engines have come and gone in the past 10 years, but Bing seems to be of particular interest to Sergey,”

To deny such a move from the search behemoth a spokesman for Google stated:

“We always have a team working on improving search. We dedicate more time and energy to search than anything else in our company. Our algorithm is constantly evolving.”

If it is true or not that Google is studying Bing’s algorithm we will never know for sure, but one thing is certain you better treating a cancer while it’s on its early stages.

So, what say you? Is Bing really a threat to Google? Will this “urgent upgrade” ordered by Sergey Brin have any affect in search engine optimisation?

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