Social Networking and Social Media Optimisation are here to stay. With thousands, maybe millions, of internet users engaging in some sort of social networking activity every day, it is easy to understand why it is becoming such a powerful online marketing tool. Many companies are jumping on the social networking bandwagon for numerous reasons, some [...]

Link building plays an important role in the success of an SEO campaign. When link building, every little helps, because a link is a link and all these links build up the link popularity of a site. In this post I’ll talk about the most important factor of a site’s link popularity, the anchor text. [...]