Link building plays an important role in the success of an SEO campaign. When link building, every little helps, because a link is a link and all these links build up the link popularity of a site. In this post I’ll talk about the most important factor of a site’s link popularity, the anchor text. [...]

A week ago Google announced that a large team of its search engineers have been working on a secret project, a new infrastructure that will improve indexing speed, accuracy, comprehensiveness and not yet confirmed ranking changes, named Caffeine. According to Matt Cutts the changes are in how Google finds and indexes pages. Based on the [...]

Microsoft and Yahoo have finally come up with an agreement that will see Microsoft take total control over Yahoo’s search technologies. The deal still needs to have regulatory approval but both sides expect to have everything in place by early 2010, so here are some of the key points agreed so far: Microsoft will have [...]

Twitter’s home page has been redesigned; the main focus of this overhaul was to demonstrate the power of Twitter as a discovery where users can find what is happening in real time through search and trends. With this in mind Twitter’s co-founder Biz Stone believes it will lead new users to more compelling questions like [...]

“Your site’s reputation can be affected by who you link to” If you are an SEO you know exactly where the above quote comes from, for those of you not familiar with it, that is a quote from Google Webmasters Guidelines, basically is saying that if link to bad neighbourhood sites, you could be penalised. [...]

Without a doubt June has been the most exciting month so far this year for the SEO community, a bunch of new products have been announced and introduced not to mention a new Search Engine, in case you missed all the action here is a quick round up of what happened. In the beginning of [...]

Every time Google makes an official announcement about an SEO technique, the effects on the SEO community can be compared to an earthquake or a tsunami and this time wasn’t different, since Matt Cutts announced that “PageRank Sculpting” could no longer be performed using the nofollow tag, site owners and SEOs have gone mad. What [...]

Keyword research is the first, and in my opinion the most important task in the search engine optimisation process, this is why you need as much data as possible on each keyword you are planning in implementing on your site. First thing you need to know about a keyword is its search volume, the higher [...]

Microsoft’s new search engine ‘Bing’ has been live for almost two weeks now and already statistics show an increase in its market share by 2% jumping from the 9% previously registered by the Live.com to 11%. You would think that if you were the owner of a company that has over 60% of market share [...]

Since its announcement Google Wave has dominated the pages of tech blogs and news sites all over the world, this is set to be Google’s biggest product launch in years. Google Wave is a real time communication platform that combines aspects of email, wikis, web chat, social networking, project management and file sharing all in [...]

Over the past few weeks Google has been under attack; no! wait before you panic, these attacks are neither from hackers nor spammers, even though that happens on a daily basis, for that we have Matt Cutts and his team. When I say attacks, I’m referring to other companies trying to reduce Google’s search market [...]

Bing – Microsoft’s new and improved search engine named went live two days ago, well at least the beta version of it. The official launch is due to coincide with Microsoft’s Dr. Qi Lu presentation tomorrow at Search Engine Land’s Search Marketing Convention SMX Advanced in Seattle. As Live.com is still live and users can [...]