Social Networking and Social Media Optimisation are here to stay. With thousands, maybe millions, of internet users engaging in some sort of social networking activity every day, it is easy to understand why it is becoming such a powerful online marketing tool. Many companies are jumping on the social networking bandwagon for numerous reasons, some [...]

Link building plays an important role in the success of an SEO campaign. When link building, every little helps, because a link is a link and all these links build up the link popularity of a site. In this post I’ll talk about the most important factor of a site’s link popularity, the anchor text. [...]

John Prescott, who is an unlikely fan of blogging, recently raised his profile through the use of twitter using it to post news about the Tories and NHS. The politician is also planning to use social networking sites to try to get people involved in a global deal on climate change. In his new role, [...]

Bing continues to innovate the way we search and it is the first search engine to start showing Twitter’s results from some “prominent and prolific” Twitters without the need of a add-on or a script, hence the “Twitter Search Results on Google” script and the “Twitter Search Results on Bing Firefox add-on”. Since the 1st [...]

“Your site’s reputation can be affected by who you link to” If you are an SEO you know exactly where the above quote comes from, for those of you not familiar with it, that is a quote from Google Webmasters Guidelines, basically is saying that if link to bad neighbourhood sites, you could be penalised. [...]

Every time Google makes an official announcement about an SEO technique, the effects on the SEO community can be compared to an earthquake or a tsunami and this time wasn’t different, since Matt Cutts announced that “PageRank Sculpting” could no longer be performed using the nofollow tag, site owners and SEOs have gone mad. What [...]

Keyword research is the first, and in my opinion the most important task in the search engine optimisation process, this is why you need as much data as possible on each keyword you are planning in implementing on your site. First thing you need to know about a keyword is its search volume, the higher [...]

Microsoft’s new search engine ‘Bing’ has been live for almost two weeks now and already statistics show an increase in its market share by 2% jumping from the 9% previously registered by the Live.com to 11%. You would think that if you were the owner of a company that has over 60% of market share [...]

Since its announcement Google Wave has dominated the pages of tech blogs and news sites all over the world, this is set to be Google’s biggest product launch in years. Google Wave is a real time communication platform that combines aspects of email, wikis, web chat, social networking, project management and file sharing all in [...]

Over the past few weeks Google has been under attack; no! wait before you panic, these attacks are neither from hackers nor spammers, even though that happens on a daily basis, for that we have Matt Cutts and his team. When I say attacks, I’m referring to other companies trying to reduce Google’s search market [...]

Bing – Microsoft’s new and improved search engine named went live two days ago, well at least the beta version of it. The official launch is due to coincide with Microsoft’s Dr. Qi Lu presentation tomorrow at Search Engine Land’s Search Marketing Convention SMX Advanced in Seattle. As Live.com is still live and users can [...]

Microsoft is preparing another attack against Google and according to AdAge it will be one of epic proportions as the software giant is lining up between $80 million to $100 million to invest in a marketing campaign for Bing. What is Bing? Bing is a new search engine that has been developed by Microsoft; with [...]