The world’s economy is going through one of its worst crisis in history, with many experts predicting a global economical recession, countries approving multi-billion dollars bailout programs to help their economies to survive and companies having to cut down their costs. One of the first things on CEOs and Managing Directors minds is to reduce [...]

“How can email marketing help my business?” – This is one most common question we are asked. At first glance this may seem pretty obvious (it’s advertising, with all the benefits to your business that this implies), but there is a serious point behind it. In most cases what people are really asking is something [...]

Online marketing, also known as Internet Marketing, Internet Advertising or eMarketing, is the marketing of products or services via a website using the Internet. Online marketing ties together creative and technical aspects of website promotion which includes website design, website development, search engine optimisation, e-mail marketing, advertising and sales. Online marketing does not simply entail [...]

Considering buying an eMail list to boost your in-house database? It’s a common route taken by online marketers, but it needs careful thought….

The Internet network is sort of counting mechanism, a good example is a clock counting down your death http://www.deathclock.com We all like having fun, playing around and wasting time on the internet and do not often reflect how the algorithms work. However, it appears that the algorithm is serious a factor to consider when estimating the value [...]

We have been exhibiting this week at a Business to Business show. One of the questions we are frequently asked is regarding eMail lists. It’s very common for us to be asked for eMail databases. On the whole (and there is always an exception) we avoid buying in third party databases for our clients. Of [...]

I hate spam. Coming back from the extended bank holiday weekend, I was faced with over 400 spam emails. My spam filter catches the vast majority of them, the rest I block and my filter catches them next time around. I get annoyed when the eMail Marketing Industry is tarred with the same brush as [...]

Our email marketing department have written a new article. Often questioned by our clients, they created this document to answer some frequently asked questions. view the eMail Marketing document This quick tip article ( 10 Tips on eMail Marketing ), covers a range of email marketing issues and topics in the form of 10 Top [...]

AOL’s planned charges for sending emails to their email users is facing pressure from businesses and individuals around the internet. There are many groups now opposing the charges which are due to begin testing later this month (see previous post). One such organisation is the Electronic Frontier Foundation, who now have well over 500 organisations [...]

lastminute.com have admitted that their recent email marketing message was inaproppriate. Inappropriate? That’s an understatement. Their email marketing message, was sent to their subscribers advertsising children’s shows in London’s West End, with two young boys faces and the headline…. “Doing it for the kids. Like Gary Glitter in a sweet shop, you too can have [...]

American political group moveon.org, have criticised AOL’s plan to introduce a senders fee, to allow senders to bypass the AOL junk filters and deliver email messages straight into recpients mailboxes. Eli Pariser, MoveOn’s executive director, said paying a fee to AOL could add significant costs to the weekly dispatch his group sends, “hundreds of thousands” [...]