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Did you know?
This gap between email marketing and direct marketing looks set to close this year. During 2005 more than 3.2 billion commercial emails and 5 million pieces of direct mail sent. Email is predicted to increase 43% during 2006 and the Direct Marketing Association suggests that email will be the most widely used form of direct marketing in the UK during 2007.
Email Newsletter
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Email Marketing
Direct email marketing offers a number of advantages over traditional marketing channels. One is that it operates in real time allowing your customers to respond to your promotion instantly. This means that sales cycles can be drastically reduced, and immediate online orders are encouraged.
Another key benefit is cost; a typical email marketing campaign can be significantly cheaper than direct mail.
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Fresh Online Strategy
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